In a world where people increasingly make instantaneous decisions, deciding whether or not to download a particular application might take less than 10 seconds. This means that app store screenshot publishers have to up their games and become more innovative to catch the attention of their expected audience within the shortest possible window of time.
Reviews of apps have shown that app store screenshots are only second to app ratings in influencing the audiences’ decisions of downloads. But what makes a catchy app store screenshot? Whatever screenshot that people can gain information from the fastest is likely going to trump any other option, but elements such as app icon and preview videos are also essential for app downloads.
Here are some pointers on how to design app store screenshots.
Get your storyline right
What story are you trying to tell with your app store screenshots? Where do you want to begin? Do you want to walk your audience through your app? You must put your most important screenshots first, but it is also important that your audience perceive your app as easy-to-use and hassle-free, as indicated by customers reviews on ReviewsBird.com.